Lift Chair USA
Lift chair USA is an American company from West Columbia, South Carolina. It provides the world's most comfortable reclining lift chairs. The company sells a myriad range of recliners manufactured by Golden Technologies.
In 2014, MageBees.com worked with Mr. Christopher Carpenter and Mr. Eric Crane from Lift Chair USA. We created a stellar Magento e-commerce store for the company’s products. After three years, Mr. Carpenter contact us again for migrating to Magento 2. With a professional, responsive design, the new feature-rich website was successful in improving sales.
Scope of Improvement
- Upgrade to Magento 2 with complete data migration.
- Install the required extensions and features in the new store.
- Create and apply a new design layout according to the current trend.
- Organize all the categories and different products for better visibility.
- Incorporate product filter to make finding products quick and easy.
- Add a one-page checkout feature to reduce cart abandonment rate.
- Configure Get Finance payment method to address the client’s needs.
Solutions
- Migrated the store to Magento 2 with complete data migration. We did not change the URLs so that they don’t affect store traffic.
- Applied a new responsive design to make the e-commerce store up-to-date.
- Created an informative Home Page to display essential information clearly.
- Installed MageBees Mega Menu Extension to organize the categories efficiently.
- Added product filters on the listing page to make shopping simpler.
- Built a highly-customized product page that shows fabric color swatches and larger image with mouse-hover.
- Created custom options for each product to help customers find the exact chair.
- Included multiple product tabs for displaying product details such as description, specifications, warranty, returns and reviews.
- Set and configured One Page Checkout extension to simplify the checkout process.
- Set up and configured Get Finance payment method.
Benefits
- The company witnessed a big boost in website traffic and sales after the new responsive design. The latest Magento 2 version has made the website faster than before.
- The increase in sales can be attributed to two major changes: 1) Inclusion of product details along with video information and 2) Incorporation of essential features such as One-Page Checkout extension has decreased cart abandonment ratio and increased revenue.
- Overall, the project proved to be fruitful in improving the online business of the client.
