Amplify your e-commerce business by understanding the needs of your customers and offer them a mobile-friendly website. Use Google AMP to create streamlined HTML pages that reduce page loading time.
"In today's modern world, people are either asleep or connected."
Technology has changed the way we live our lives. From work, entertainment to errands, you can manage everything with a mobile phone in your hands or a laptop on your desk. What does this mean for an e-commerce website? It has to be quick and agile for the customers, or a slow website will kill your sales.
A BusinessNewsDaily.com study revealed 90% of shoppers leave an e-commerce store if it is not fast enough. Almost 25% of the participants said they would never return to a slow-performing e-commerce store. It means having a slow website is the reason behind the fast deaths of many e-commerce businesses.
How to increase the speed of your E-commerce Store?
If your business plan does not include mobile, it is incomplete.
With shortened attention spans of customers and ever-shrinking consumer patience, your website needs to be faster and sharper than ever. Today’s customers are mobile-savvy. With just a few taps on their smartphones, they know what they want, and they want it now. So, make your e-commerce website faster.
In addition to cleaning up the code, merging JS and CSS files, and compressing images, there is one more effective way of making your e-commerce store faster and mobile-friendly. AMP up the e-commerce website with Google AMP.
Google AMP: The Faster Way to Make Your Website Mobile-Friendly
Google AMP (Accelerated Mobile Pages) allows you to create web pages that load instantaneously. The open-source project by Google helps you to work on the existing HTML framework. It lets you create a more streamlined version or diet-version of the HTML files. Let's look at the plethora of benefits available to you when you choose AMP pages for your e-commerce store:
The Speed Factor
In today's competitive e-commerce industry, if a website isn't fast enough for customers, it is not good enough for them. One of the primary reasons for choosing AMP pages is that they increase the page loading speed phenomenally. As pages load faster and the website becomes mobile-friendly, it gets preference from search engines and shoppers.
The SEO Reason
We all know mobile is the next big thing! With search engines pushing for mobile-friendly content, you can benefit by using AMP pages. They have a higher chance of appearing in the top position in Google SERPs.
You can track page metrics such as user interaction and user location with the help of built-in Google Analytics features. You can also use AMP URLs for ad campaigns and send AMP-friendly emails to see more conversions.
The Shopping Experience
You can enable AMP on mobile devices for a customer-friendly experience. As AMP pages provide a superior user experience with streamlined layouts, enticing graphics, and faster loading pages, it is a great tool to increase conversions and improve sales numbers. AMP pages will help you to reduce bounce rates and ensure customers spend more time on the website.
As Google AMP is compatible with several browsers across the internet, it is imperative to use the technology to achieve your business goals.
How to create AMP Pages in Magento 2?
Since the AMP technology is still in its nascent stage, store owners and Magento admins may face trouble in creating AMP-friendly pages on their own. The simplest way to incorporate AMP pages into your e-commerce website is to use a Magento AMP (Accelerated Mobile Pages) extension.
Once you install and enable the extension, you can configure the color scheme of AMP pages to match your brand colors and the overall look of your e-commerce store. As soon as the configuration is over, the extension will automatically create AMP-friendly pages with the diet-HTML version. It will increase the page speed of static pages such as Home Page, Category Pages, Product Pages, and CMS pages.
AMP-friendly pages improve search engine rankings, enhance marketing strategies and offer a superior shopping experience to customers. Enhance the features of your Magento website and take your business to the next level! AMPlify your e-commerce store today.