If baking is your passion, take it to the world with an online e-commerce store! Set up your bakery shop online to reach more customers and build a brand. Find out whether it makes sense for you to take the online route.
When Novel Coronavirus hit the world last year, everyone thought that things will get back to normal in a few months. However, more than a year has passed, and we are still reeling under the effects of the virus. The pandemic has not only affected the physical, psychological, and social aspects of our lives, but it has also changed the economics of managing a business, especially a small business.
If you are a local bakery owner or a home baker, going online and expanding your business is one of the most lucrative options. If it sounds ludicrous to you, you may be overwhelmed by the risks of building an online brand. Instead of jumping on the bandwagon and buying a domain name and hosting for your brand, let’s find out who needs an online cake store.
1. The Baker with Enough on his/her Plate
The Busy Baker: I don’t have the time to build a bakery website.
The Reality: You may be busy managing your business single-handedly. If you are satisfied with the current growth and do not want to expand, there is no need for a website. But, if you want to stay ahead of the competition and offer your customers convenience and comfort while ordering from your bakery, it is time to go online.
There is no denying the fact that creating an e-commerce store takes time. Instead of managing everything on your own, you can hire a Magento developer to help you in the process.
2. The Social Media Pastry Chef
The Hashtag-Friendly Chef: Isn’t Instagram enough?
The Reality: With the rising popularity of social media platforms, modern-day pâtissiers and pâtissières have resorted to Instagram, Tik Tok, and Facebook to promote pastries, cakes, and other bakery goods. They believe that social media offers an opportunity to go viral and get their word out. However, when most people search for nearby bakeries, they search on Google. Even if someone comes across your content on social media, they will search for it on Google for more information.
Additionally, social media algorithms change frequently. It means your organic reach is volatile. Also, paid marketing on social media is expensive. There are too many variables to consider when using only Instagram or Facebook for your business. A website is the safest option to enjoy control over your content, and it is one of the most efficient ways to get noticed by your target market. You can make the e-commerce store social-media friendly by setting up social media share buttons and adding your profiles to the website.
3. The Home Baker with Limited Resources
The Home Baker: Creating a website is expensive.
The Reality: The cost of a website varies depending on your requirements. If you opt for multiple revisions of the initial concept, try to customize every aspect of the website, including several interactive features, and choose many page layouts, your website will become expensive.
On the other hand, you can reduce cost by keeping your requirements clear and avoiding revisions. Make a list of non-negotiable store features, and find a Magento web developer to make things simpler. Instead of spending money on creating a new theme, you can save money with a readymade Magento bakery theme to simplify and expedite the process at a lower cost.
4. The Traditional Bakery Shop Owner
The Retro Bakery Owner: I do not have the experience to manage a website.
The Reality: Your specialty is baking the most amazing cakes and pastries. It is not a problem if you do not know anything about website design and development. Web developers can manage your online e-commerce store while you focus on your core business of baking.
If you want to take your bakery to the next level and expand your business, it is essential to go where your customers frequent. And they are all online! By creating a Magento e-commerce store, customers will be able to order from your shop after-hours. They do not need to wait for the bakery shop to open or call you during the weekends. A few clicks on the web, and you will get their order confirmation online. It will enable you to reach out to more customers and make them your loyal patrons.
All you Knead is a Good Magento Cake Shop Theme!
Are you one of the four types of bakers who need to build an online persona for their brand? Congratulations! Taking your bakery online is a big decision, and you will need all the help in the world. Instead of spending time creating a brand new Magento bakery shop theme, choose a readymade theme to make the job of your website developer simpler and faster.
Gone are the days when readymade themes were rigid and inflexible. Modern Magento themes are highly scalable and flexible to match the requirements of different brands. By choosing a Magento cake shop theme, you will enjoy the following benefits:
- An opportunity to sell your bakery goods to a wide market.
- Effortless installation and superior backend features.
- Multiple page layouts to choose ones that suit your brand.
- 100% customizable options to build a unique online bakery store.
- Improved SEO features and user-friendly functions.
- Option to display your best-selling products in the best light.
- Robust navigation and faster checkouts.
- Social-media-friendly features to help your business go viral.
- Built-in blog section and newsletter popups to interact with patrons.
- Compatibility with RTL layout and Varnish Cache.
With a stunning and well-built Magento cake theme, you will be able to attract more customers and take your business to the next level! So, what is stopping you from launching your online store? Let's bake this website a success!