Is your e-commerce store haunted? Do the ghosts of e-commerce torment your customers? This Halloween, let's tackle the ghosts and demons that plague your online business. In other words, it's time to deal with issues that affect the customer's shopping experience and force them to abandon your store.
Halloween is the fourth largest holiday shopping day in the USA. Because of this, most e-commerce businesses prepare for the shopping extravaganza several days in advance. If you own an e-commerce store, this the right time to get your store ready and maybe tackle a few nasty ghouls that are troubling your sales online.
Let’s find out what problems act as troublesome specters and ghosts for your e-commerce business. And how to exorcise your Magento store from their clutches.
1. The Deadly Consequences of Non-Mobile Friendly Website
The ghost of old technology could be affecting the performance of your Magento e-commerce store. Nowadays, all your customers are mobile! And, so should your business. Your website should be easily accessible on mobiles, tablets, and other devices that your buyers use frequently. If they are unable to read and access your website without constantly zooming in and out, they are going to move to your competitors.
Did you know Google punishes websites that are not mobile-friendly? It will push you further down in rankings if visitors have to scroll horizontally to adjust the screen. So, make sure your website is mobile-friendly and easy to load on all devices. Additionally, incorporate Google Rich Snippets to improve mobile organic search results.
2. Slow Website Speed is Leading your Customers Astray
In the age of instant gratification, no buyer wants a hellish experience of slow loading pages. It won't matter if you are selling high-quality products when customers are unable to go through your website. Tackle the problem of slow page loading speed and optimize the Magento store performance effectively.
You can make use of Google Page Speed Optimizer to adhere to the guidelines incorporated by Google Page Speed Insights. By choosing a ready-made extension to improve the page loading speed, the reputation of your website will improve in the eyes of customers as well as search engines.
3. The Products Pages are Six Feet Under
When the customers have to dig deeper to find the buried product pages, the experience will haunt them. If you want to increase sales, make sure the navigation structure is simple, not spooky. Include Ajax quick search on every page to make product search effective.
It's time to get creative with web navigation and create a multi-category menu to make the product search quick. You can show images/icons for categories in the menu and make the shopping experience easier for customers. Do not forget to create 100% mobile responsive menus that do not take time to load on different devices.
To make your job simpler, use Magento 2 Mega Menu module. It will help you in creating unlimited mobile-responsive menus and sub-menus. You can also use it to edit menus without changing the code.
4. The Product Images are not Spell-Binding
If the product image is unable to provide a clear idea of the product in question, the page will not enchant buyers. Upload multiple high-resolution images and make sure that the product is visible from all angles with the help of Product Image Flipper.
Unlike a brick and mortar store, customers won’t be able to touch the products or try them out before buying. So, it is up to you to make their experience as real as possible. Add a detailed product description with all features. Include demos and video tutorials in the “How To” section to explain the functions. You can even create a product reviews section to get feedback from customers and display it for convincing potential buyers.
5. The Spooky State of SEO
When it comes to SEO of e-commerce stores, business owners are often confused about how to tackle the ghost of duplicate content. When you are selling big product catalog online, the products tend to be alike with similar names, URLs, meta descriptions, and product descriptions. So, what's the solution?
Try to incorporate as many unique keywords as possible and put extra thoughts before creating new pages for similar products. For example, keep a single page for multiple variations (size, color, etc.) of the same product.
A clean site structure is also essential for SEO. Cache all the pages regularly to keep the content updated for search-engine crawlers as well as your customers. It will also help in faster loading of pages. Use Magento 2 Full Page Cache Warmer to expedite and automate the web caching process.
6. Tackling the Deadly Monster of Inventory
If you are still manually managing the inventory of your e-commerce store and updating it every time a buyer places the order, the chances are that your techniques will come back to haunt you. What if you miss out on a few orders? Customers may place orders before you update the stock. It can lead to an embarrassing situation.
The solution to tackling the deadly inventory monster lies in using an automated inventory management system. Remember automating inventory will save you tons of time and ensure reduced chances of errors. Choose a robust inventory management software that helps you to track products and predicts the demand for easy procurement.
You can also incorporate additional features in your Magento store to send stock notification alerts as and when the products are back in stock. This way, you won't lose customers due to inventory issues. Also, you will be able to address the needs of your customers in a better way by keeping them updated about the stock.
7. The Eerie Checkout Steps that no one wants to take
If the customer has decided to add a new product to the cart, it shows that you have been able to lay a few of those unearthly spirits to rest. But what if they leave the cart abandoned? A primary reason for abandoned carts can be a lengthy checkout process.
You need to eliminate the eerie checkout steps that your customers do not want to explore. For example, do not make registration compulsory for buying from your e-commerce store. Show all checkout steps on one page for easy review and edits. You can auto-fill addresses of logged-in customers. Auto-update shipping methods & payment methods for a better shopping experience. Display terms and conditions and trust seals clearly on the checkout page for better transparency. Make use of One Page Checkout extension to optimize the checkout steps at one go.
Lay the Spirits of E-Commerce Problems to Rest Once and for All!
If you do not address the ghouls terrorizing your e-commerce store, your customers will be scarred for life and leave your website for good. We all know how difficult and expensive it is to track abandoned carts and bring back lost customers. So, do not let them go awry.
Hire a Magento developer who goes above and beyond and helps you evict those demons. Get in touch with MageBees.com, a reputed Magento development company to understand the problems affecting your e-commerce store and get ready for a pure and angelic website.