Cable Ties Unlimited
Cable Ties Unlimited (CTU) specializes in wire/cable management products for multiples industries and business. CTU USA, the parent company is located in Brunswick, OHIO. It offers everything from standard ties to specialty material ties to cover pretty much every application. In addition to distributing its own brand of cable ties, the company also represents Thomas & Betts, Panduit, Hellermann Tyton, & Velcro Brand Products, to name a few.
MageBees.com developed the Cable Ties Unlimited website in 2010 with the Magento 1.7.0.2 version and worked with Scott Hinckley. After building the website from scratch, he saw a rapid growth in business. In 2019, we migrated the website and applied a new responsive design to keep the store fresh. We set up new features and installed the required extensions efficiently.
Scope of Improvement
- Website migration from Magento 1.7.0.2 version to the latest Magento 2.3.1 version.
- New, modern design and template.
- Better management of large number of products.
- Easy customer navigation.
- Convenient order placement and shopping process.
- Quick chat support.
- Installation of different shipping methods, payment options, taxation calculations, etc.
- Streamlining the entire order delivery process.
Solutions
- Achieved total website migration from Magento 1.7.0.2 version to the latest Magento 2.3.1 with same URLs so as to avoid any impact on store traffic.
- Applied a new design to suit the current trends. MageBees.com has made the website more user-friendly.
- Installed Mega Menu extension to manage categories and subcategories easily. We have highlighted the categories on the home page with images so it becomes easier for customers to navigate.
- Added an advanced search feature to manage the large number of products sold by Cable Ties Unlimited.
- Setup a feature to ensure easy order placement of bulk products from a single page.
- Customized extensions to accommodate several grouped products.
- Added one-page checkout feature to ensure higher sales turnover.
- Installed quick contact and chat support to deliver quality customer service and improve customer retention.
- Installed and configured UPS and USPS shipping methods.
- Installed and configured the PayPal payments system so that customers can pay with a Credit Card or get redirected to PayPal easily.
- Ensured proper setup and configuration of Google Analytics so that it offers extensive reports on product sales.
- Delivered accurate setup and configuration of tax calculations as per client requirements.
- Setup and configured Advanced Reports extension so that the client can generate all kinds of reports from the admin section.
- Ensured setup and configuration of the After-Ship Track extension to track the entire order delivery process.
Benefits
- Boost in store sales after applying new design.
- Faster loading of the website after migration into Magento2.
- Better functionalities and features led to easy shopping process and better customer experience.
- Advanced report features made understanding of sales data quick and easy. Google Analytics also helped in sales growth with accurate information on website traffic.
Overall, Cable Ties Unlimited witnessed a phenomenal growth in revenue within a few months of the completion of the project.
