Learn five types of follow up emails that allow you to send trigger emails based on different customer activities. Find out how a follow up email extension will allow you to enjoy higher Customer Lifetime Value (CLV) and sales numbers.
In a world dominated by likes, comments, and subscribers, email marketing is still apt. You may feel that Millennial and Gen Z customers are more comfortable with texts and DM’s, but you cannot ignore the benefits of email marketing. It allows you to cut through the chaos and reach your customer's inbox at a reduced cost.
However, businessmen and store admins argue that email marketing is only essential for sending abandoned cart emails. The notion is far from the truth.
Different Types of Follow Up Emails for a Successful E-commerce Store
If you are only using follow-ups to remind customers of their shopping carts, you may miss out on a great opportunity. Follow up emails are crucial to bridge a connection between the brand and the consumer. You have the email address of your customers, which means you have a chance to connect with them on a personal level and convert a subscriber/casual shopper into a dedicated customer.
With the help of a follow up email, you can not only win back lost sales but also use email marketing for building a consistent communication channel. Here are a few ways to increase the business you get from a customer.
1. Welcome Emails
Who: For new account-users and new subscribers.
Why: To encourage new sales and grow customer base.
When: As soon as the visitor creates a new account or subscribes to the newsletter.
When customers subscribe to your newsletter, it is essential to welcome them and convert them into customers. The same goes for when someone creates an account on the website. Customers expect a confirmation of their action, and you must send the email welcoming them and offering a few perks of becoming your customers. You can include a few of your best-selling products or the latest product catalog. It will enable you to convince potential buyers to make the purchase.
2. Birthday Emails
Who: For existing customers.
Why: To build communication and encourage impulsive purchases.
When: Starting of the birthday month/week as well as the birthdate.
You can send birthday emails to existing customers and increase their activity on the website. In addition to sending birthday wishes on the actual birthdate, you can also send an email before the birthday. It can include a token gift or a generous discount on purchase during the birthday week/month. It will encourage customers to purchase within a limited time frame and make them your loyal customers.
3. Purchase/Sales Emails
Who: For customers who have recently placed an order.
Why: To create a good impression on customers and keep them informed.
When: As soon as there is a change in the order status.
As a businessperson, your job does not end when a customer makes the purchase. It is essential to continue the communication channel and inform customers about their orders. It will enable you to capture the market share and the mind share of your target audience. Send order confirmation emails, shipping information, delivery updates, and product support to keep customers informed. Even after product delivery, you can send emails asking for product reviews and ratings.
4. Stock Reminders
Who: For customers who have opted for stock alerts.
Why: To win back sales lost due to out-of-stock products.
When: As soon as the product is back in stock.
Stock alerts are an essential part of every e-commerce business. As your product catalog expands, a few products will come and go out of inventory. But it doesn't mean you should lose customers over inventory issues. You can send automated stock alerts to customers when the product is back in stock or even when a similar product hits the shelf. It will help you understand whether customers are purchasing once sold-out products and whether you need to continue manufacturing them.
5. Re-Engagement/Win-Back Emails
Who: For inactive customers and previous buyers.
Why: To remind customers about your brand.
When: 2-3 months after the last purchase.
Instead of finding new customers every month, you can benefit from retaining existing customers and increasing Customer Lifetime Value (CLV). A CLV is the total amount of money that a customer spends on your business. With growing competition and multiple options available to customers, they often become inactive. Now, no one shops daily, but it is essential to remind your customers of your brand every now and then. There are several ways to connect with inactive/dormant customers. Remind them to purchase the product again. Include upsell and related products according to their most recent purchase orders. Send new product catalogs and inform them what they are missing.
Schedule Follow Up Emails: Automate Email Marketing
Emails are a great tool to ensure engaging experiences with potential buyers as well as existing customers. To automate the process and make your task simple and efficient, use the Magento 2 Follow Up Email extension. Here’s how to choose a well-built Magento extension:
- Multiple email template options according to different customer activities.
- Create customized rules for triggering different emails.
- Schedule email automatically or manually for easy management.
- Include up-sell, cross-sell, and related products in the email.
- Include customized discount coupons to encourage purchases.
- Ensure compatibility with Google Analytics to learn about customer behavior.
- Include email addresses to blacklist.
- Edit email queue automatically or manually.
The success of your e-commerce store depends on how often your customers interact with the business. Higher repeat purchase orders mean good news for your business. So, spend time choosing the best extension. Use robust email strategies to interact with customers smartly and gain a larger share of their wallets.